SAL y Lima | Brand Identity & INterior Design

A modern taco and tequila bar reflecting Rockaway’s collision of surf, salt and urban energy.

Sal y Lima’s identity is rooted in the duality of Rockaway Beach, where laid-back coastal culture meets New York City grit. This contrast shaped a design language that is bold yet approachable, defined by striking color interplay, layered textures and eclectic details that embody the spirit of this unique urban seaside.

Every element was developed as part of a unified system. The project spanned full creative direction, including naming, brand identity, interior design, menus, signage, social and digital platforms. The result is a cohesive brand and immersive experience where visual identity and physical environment work seamlessly together.

Project Scope: Creative Direction, Brand Identity, Interior Design, Social, Web , Digital & Print