SAL y Lima | Full Brand Identity & INterior Design

Project Scope: Creative Direction, Brand Identity, Interior Design, Social, Web, Digital & Print

Sal y Lima is a modern taco and tequila bar inspired by Rockaway’s collision of surf culture and New York City edge. The brand translates this duality into a cohesive visual and spatial language that merges coastal ease with urban energy.

Led through full creative direction, the project was conceived as a complete brand world—from naming and voice to identity, interiors, and digital presence. Every touchpoint, down to the custom collateral, was developed as part of a unified system, creating an immersive experience where brand and environment function as one.

This contrast informed a design language that is bold yet approachable, expressed through high-impact color interplay, layered materiality, and eclectic, collected details that capture the raw, vibrant spirit of Rockaway’s urban seaside.